CREATIVE: For Sony Pictures and the Men in Black and the Spider Man franchise, we brought brand sponsors into the creative process before the movies launched, to dial up their promotional spend.
For Sony Children’s Television we created gamified media initiatives including- Party Anywhere on the Planet, You pick it, We’ll plan it! We created and executed media promotions where young fans could enter a sponsored contest to win a fantastical party anywhere on the planet as well as content extras to explore the world for all who entered.
INTELLIGENCE: The fun of the movies were brought into the business process, capped with a party to end all parties on the Hudson River.
The event made headline news with an alien invasion, pyrotechnic boats, and helicopter stunts. We helped bring the right people to the party and process that had the power to invest in some of the most successful launches in film history.